On July 8, 2026, Hudl announced its acquisition of TeamUp (Fund2Save, LLC), a gamified athletic fundraising platform. The product is being rebranded as Hudl Fundraising From Team Up and folded into Hudl's suite of tools for sports programs, which already includes video, livestreaming, ticketing, scheduling, and team management. It was Hudl's 19th acquisition since the company's founding in 2006.
If you coach, manage, or run fundraising for a youth sports program, there is a good chance Hudl is already part of your season. Here is what this acquisition actually means, based on what has been published so far.
What TeamUp was
TeamUp came out of Fargo, North Dakota. Founder Mark Teckenburg started Fund2Save in 2014 with PushSave, a personalized mobile coupon book sold as a fundraising product. In 2024 his team built the TeamUp platform to make fundraising campaigns easier to create and manage, and it grew quickly, running events in 43 states with a team of six full-time employees plus independent sales reps.
TeamUp's model replaces traditional selling with a short, high-energy team event. Athletes compete for points and badges on a live leaderboard while reaching out to their personal networks, and the community donates. Hudl reports that high school teams using this approach have raised an average of $8,000+ per event, a figure Hudl footnotes as based on gross revenue from events run between July 1, 2024 and July 1, 2026.
How Hudl Fundraising works
According to Hudl's launch post, programs get two formats:
The Event. A fully managed experience. Hudl's team handles logistics, the digital platform, and the event format. Athletes spend about an hour reaching out to their networks and rallying support on a live leaderboard.
The Fundraiser. A self-led digital campaign for programs that want full control, using the same platform and outreach approach on the program's own timeline.
Hudl says setup takes as little as sixty minutes, and positions the product as an alternative to catalog sales, inventory management, and door-to-door selling.
What it costs
Neither Hudl nor TeamUp has published a fee structure. Hudl's launch materials and the acquisition coverage do not include a platform fee, a percentage split, or processing costs. This continues TeamUp's pre-acquisition approach, where its site described profit potential without publishing numbers. We break down everything that is publicly known, and the questions worth asking a rep, in our companion post: Hudl Fundraising Cost: What We Know So Far.
What is still unknown
A few open questions the announcement did not address:
- PushSave's future. Hudl acquired Fund2Save, LLC, which is also the company behind the PushSave coupon book app. The announcement and coverage discuss only the TeamUp platform. Nothing published so far says whether PushSave continues, winds down, or joins the Hudl ecosystem.
- Pricing. See above. If Hudl publishes a fee structure, we will update both posts the same day.
- Integration details. Hudl says the product joins its ecosystem alongside ticketing, streaming, and scheduling, but has not yet detailed how deeply fundraising will integrate with existing Hudl accounts or what it means for programs that do not use Hudl.
How this compares to product-based fundraising
Hudl Fundraising is a donation-based model: athletes ask their networks to give, and the gamified event format makes that ask more engaging and much faster than a traditional drive. For many programs that will be a genuine improvement over weeks of catalog sales.
A product-based fundraiser works differently. Supporters buy something of real value, and the team keeps a share of every sale. The tradeoff between the two models comes down to what your community prefers: a direct donation ask, or a purchase where the supporter walks away with something they actually use.
That second path is what Donacelet was built for. Supporters buy a wristband, keychain, or virtual support code through your team's fundraiser and get member-only Deals Access, savings they keep using long after the fundraiser ends. Your team keeps 50% of every standard sale and more when sales come through a player's referral link, every number published upfront. Setup takes 5 minutes, and each fundraiser is linked to a specific team, so the money goes exactly where supporters intend.
Neither model is universally better. If your program wants a fast donation event and already lives in Hudl, Hudl Fundraising is worth a look once pricing is published. If your community responds better when supporters get real value for their money, a product-based fundraiser is the stronger fit.
Comparing your options
For a side-by-side comparison of seven platforms including Hudl Fundraising, see our Hudl Fundraising alternatives guide.
